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Marketing Director - Core FunctionsHumana Inc., headquartered in Louisville, Kentucky, is one of the nation\'s largest publicly traded health benefits companies. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals.

Today, Humana is a leader in consumer engagement. Throughout its diversified customer portfolio, the company provides guidance that can both help lower costs and lead to a better health plan experience.

Are you a fit

Are you a proven leader with extensive brand, marketing strategy, and market research experience\' Do you have a passion for being able to influence the direction of organization thinking, build relationships, and communicate effectively to develop a strategic vision\' If so, then this role might be the right fit.

Assignment Capsule:

As a Core Functions Marketing Director you will have oversight of Brand, Advertising, Sponsorship, Market Research, Insights, Planning, and Marketing Strategy. You will have the responsibility of connecting across the enterprise to build relationships and organization capabilities to grow Humana\'s business. The right candidate will possess the following capabilities:

Maximize Humana\'s brand
Identify consumer trends, competitive environment, and advertising trends and apply this knowledge to drive business outcomes
Build relationships and network internally and externally; collaborate and partner
Understanding of the creative and vendor management process; ability to identify best in class vendors and agencies and leverage as necessary
Develop and implement strategy to include best practice methodology, strategic plan components and best-practice intents
Possess business acumen and able to produce results and quantify success
Ability to successfully manage Humana assets, negotiate price/value as appropriate
Leverage celebrity endorsements/engagements
Formulate insights; champion and drive insights
Identify business gaps and select correct approach to fill the knowledge gap; develop custom studies to develop the answer
Continuously assess the business and market conditions

Key Competencies

Builds Human Capital:

You deliver current, direct, complete and actionable feedback to associates to support continuous learning and growth; while ensuring that diverse perspectives are widely held, modeled and promoted. By selecting, deploying, developing and rewarding diverse talent, you are able to foster Humana\'s strategy and meet business requirements.
Acts Strategically:

You foster a consistent understanding of strategy, translate it into defined plans, and \"stay the course\" to implement it, while anticipating and identifying where change is needed.
Communication:

You actively listen to others to understand their perspective and ensure continuous understanding regardless of communication channel or audience.
Leadership:

You inspire extraordinary results by: engaging associates, valuing diversity and shaping culture to support a high performance environment.

Role Essentials:

Bachelor\'s Degree in Marketing, Business or similar
Minimum 7 years experience in driving strategy
Significant experience leading teams

Role Desirables:

Master\'s Degree of Business Administration
Expertise in metrics and analytics
P&L experience

Reporting Relationships:

You will report to the Vice President of Marketing. This area is under the leadership of the Chief Innovation and Marketing Officer.See AboveJob type: Full Time

To Apply:
Sign up and submit your resume on Jobirn.


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(This job has expired.)
Job Title	Marketing Director - Core Functions
Company	Humana
Location	Louisville, KY
Category	Science/Research
Posted By	MikeSW
Date	2009-11-27
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Description Humana Inc., headquartered in Louisville, Kentucky, is one of the nation\'s largest publicly traded health benefits companies. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals. Today, Humana is a leader in consumer engagement. Throughout its diversified customer portfolio, the company provides guidance that can both help lower costs and lead to a better health plan experience. Are you a fit Are you a proven leader with extensive brand, marketing strategy, and market research experience\' Do you have a passion for being able to influence the direction of organization thinking, build relationships, and communicate effectively to develop a strategic vision\' If so, then this role might be the right fit. Assignment Capsule: As a Core Functions Marketing Director you will have oversight of Brand, Advertising, Sponsorship, Market Research, Insights, Planning, and Marketing Strategy. You will have the responsibility of connecting across the enterprise to build relationships and organization capabilities to grow Humana\'s business. The right candidate will possess the following capabilities: Maximize Humana\'s brand Identify consumer trends, competitive environment, and advertising trends and apply this knowledge to drive business outcomes Build relationships and network internally and externally; collaborate and partner Understanding of the creative and vendor management process; ability to identify best in class vendors and agencies and leverage as necessary Develop and implement strategy to include best practice methodology, strategic plan components and best-practice intents Possess business acumen and able to produce results and quantify success Ability to successfully manage Humana assets, negotiate price/value as appropriate Leverage celebrity endorsements/engagements Formulate insights; champion and drive insights Identify business gaps and select correct approach to fill the knowledge gap; develop custom studies to develop the answer Continuously assess the business and market conditions Key Competencies Builds Human Capital: You deliver current, direct, complete and actionable feedback to associates to support continuous learning and growth; while ensuring that diverse perspectives are widely held, modeled and promoted. By selecting, deploying, developing and rewarding diverse talent, you are able to foster Humana\'s strategy and meet business requirements. Acts Strategically: You foster a consistent understanding of strategy, translate it into defined plans, and \"stay the course\" to implement it, while anticipating and identifying where change is needed. Communication: You actively listen to others to understand their perspective and ensure continuous understanding regardless of communication channel or audience. Leadership: You inspire extraordinary results by: engaging associates, valuing diversity and shaping culture to support a high performance environment. Role Essentials: Bachelor\'s Degree in Marketing, Business or similar Minimum 7 years experience in driving strategy Significant experience leading teams Role Desirables: Master\'s Degree of Business Administration Expertise in metrics and analytics P&L experience Reporting Relationships: You will report to the Vice President of Marketing. This area is under the leadership of the Chief Innovation and Marketing Officer.See AboveJob type: Full Time To Apply: Sign up and submit your resume on Jobirn.